Engage directly with your customers, using our A2P mobile messaging services

Our mobile customer engagement services help you extend new services and communication options across the mobile ecosystem and encompass a range of interaction capabilities. With our services in place, you can rest assured about the delivery of your A2P mobile messages across the world and enhance your customers’ experience, journey and interactions. “Use our Messaging APIs for programmable Application-to-Person SMS service along with self-service features for tracking real-time usage and pricing reports.”

Organizations that want to be successful in serving businesses with A2P messaging should consider four things when developing their strategy for rolling out new services:

The challenge for enterprises and application providers is that while mobile messaging technology is ubiquitous, creating and scaling relationships with mobile operators internationally is resource and time intensive. The utility of mobile messaging is obvious but how to get started in the space isn’t.

Enterprises and application providers (A2P originators) need a simple and efficient solution for integrating SMS into their organizations. For everyday Person-to-Person (P2P) messaging, mobile operators have long used global wholesale providers who have expertise in SMS interconnection as well as extensive relationships across the mobile ecosystem to reach more end users in more places. Both A2P originators and mobile operators can leverage these existing relationships and interconnections to create a new exchange model dedicated to simplifying A2P SMS delivery.

Messaging exchange providers, like Airsystems, deliver a single, trusted source for global mobile messaging with guaranteed quality of service and one-stop billing and support. Unlike P2P, the exchange provider must also enable security and filtering to protect subscribers from unsolicited, unwanted messages. Global messaging exchange providers are making the integration of A2P messaging into an enterprise or application provider’s business seamless and capex-light.

On the mobile operator side, working with an exchange provider is a way to add value for the subscribers while monetizing the traffic on their network. Growth in A2P messaging has the ripple effect of increasing subscriber demand for data packages while the relevance and dependability of the messages received increases customer stickiness. A2P messaging is a force that operators cannot stop, because it is driven by end-user demand for a more immediate communication channel than email.